About Us

GreenShoot Labs is a leading London-based AI innovation studio, specialising in AI strategy, data and conversational applications.
Our Story

GreenShoot Labs began life in the innovation lab at digital agency Deeson; we formally became a separate company in 2017.

We've taken the project best practices they've been developing for the last twenty years and applied them to this emerging technology area.

In early 2019 we were acquired by publicly listed, European creative technology group The Panoply to drive our continued growth.

Our team is security cleared to the UK Government's BPSS level and we hold the CyberEssentialsPLUS security accreditation.

Our Vision

We have seen that combining artificial intelligence, conversational technology and content strategy can produce transformational services.

These are the three service pillars that we founded GreenShoot Labs on. Independently they are valuable, but by combining them you can engage your audiences in entirely new ways.


Dr. Ronald Ashri

With a PhD in Computer Science (Artificial Intelligence) from Southampton University, Ronald specialises in AI systems design, conversational agents, data and knowledge management and analysis.

For the past 15 years, he has worked on commercial implementation projects with clients such as BT Labs, Stanford University, the NHS, Italian Government, TripAdvisor, Imperial War Museum and Indiana University Libraries.

He frequently writes and speaks about AI-related issues and co-authored a book on agent-based software development. He is currently working on a book titled "The AI Powered Workplace".

Tim Deeson

Tim has been helping clients innovate with emerging technology since 2001 when he founded Deeson, a leading UK digital agency and early open source advocate.

He works with clients to help them drive strategic use of digital services in their organisation, considering the people, process and technology impacts.

He has led a range of implementation initiatives including a secure research Government system for UK social workers, web platforms for BBC Worldwide and digital voting for BRIT Awards.